What Is Internet Marketing?


Internet Marketing (IM) is an all-inclusive term for marketing products and/or services online – and like many others all-inclusive terms, IM can mean different things to different people.

Well, the obvious purpose of IM is to sell goods, services or advertising over the internet.

Essentially, though, internet marketing refers to the strategies that are used to market a product or service online, including:

  • Search engine optimization (SEO)
  • Social Media Marketing
  • Blogging
  • Pay-Per-Click Advertising
  • Article Marketing
  • Affiliate Marketing
  • Video Marketing and many more…

How Important is Internet Marketing?

According to Link Humans, as of 2016 more than 3 billion people worldwide have internet access so this gives a marketer an unprecedented number of customers to reach with product and service offerings, available 24 hours a day, 7 days a week, 365 days a year.

Getting Your Business Online

If you are new to IM and wish to get online as quickly and inexpensively as possible you can start with a social media platform like Facebook.

However, if you want more control over your online presence, a customized website is more appropriate. Ideally you should have both a website, a social media presence with each linking to the other and an autoresponder to send your offers to your potential customers.