How Tracking System Works
Actually, when you got the hang of it, tracking your clicks is very easy if you are using Clickmagick.
Depending on which tracking system you are using, what you want to track, usually you just create a link or just add a simple code to all or only pages which you want to track.
It will be a different story if you want to go a little deeper like tracking individual keywords which generate sales from your PPC campaigns eg. “do this, then this and then this”.
If you are using clickmagick, your life will be much more easier as they are very newbies friendly and have plenty of video tutorial showing you to do that.
If you remember well in the last post, we talked about ROI, which any decent tracking system will be able to calculate that for you automatically so you do not have to worry much about that and that leaves sales and other “actions”
Tracking Action and Sales
Let’s say you are an affiliate and promoting other peoples’ products, but you’ve created an optin page then redirect to affiliate offers, you will want to track your optin rate using tracking “pixel”
The industry standard for tracking conversions is something call a tracking “pixel” and this is what you’ll normally use to track your sales and other actions, like opt-ins or engagement.
A tracking pixel (also called 1×1 pixel or pixel tag) is a graphic with dimensions of 1×1 pixels that is loaded when a user visits a website or opens an email.
On the request the browser passes the user’s domain-specific cookie id just as it would with any HTTP request, then the server responds with a transparent 1×1 image, which should not be visible to the end user.
As an example, if you want to track optins, you just add an action tracking pixel to whichever page your subscribers redirect to after they fill in the optin form and click on the subscribe button – normally it’s the thank your page.
This is easily done using clickmagick as you just create a tracking link then copy the tracking pixel code and paste it at the bottom of your thank you page.
Once you’ve done that, your tracking system begins to start tracking your optin and display all stats like percentage of optins or some other action out of how many visitors sent to your landing page through your mailing list, or other ads campaigns individually.
Most important of all, you are ready to start testing and optimizing!
I strongly suggest that you use Clickmagick because it’s a very good tracking system which allows you to track basically anything you want and it’s very affordable!
A good tracking system like ClickMagick allows you to track as many different actions as you want, so make sure you set up tracking for everything on your list.
If you’re selling your own products or services, you’ll need to track your sales also as it’s the same as tracking opt-ins – just insert the tracking pixels where appropriate.
If you’re just selling one product for one price, all you really have to do is add one sales tracking pixel to the page where people see after buying your product and you’re done.
If you’ve got multiple products or more complicated funnel with upsell, downsell or oto you will need to do a bit more so make sure you go through everything carefully and always double check by running a test run yourself to make sure everything works accordingly before going live.
If you are still new to tracking I strongly suggest that you pickup Clickmagick and you will never go wrong because of it’s simplicity, accuracy and really, it’s very newbies friendly yet it is able to handle complicated tracking design.